Minimum Design Studio, established in 2020 in Calcutta, India, was founded with the vision of addressing the micro-psychological nuances of customer experience often overlooked in traditional solutions. As our name and trademark suggest, we embrace minimalism—removing everything non-essential until only the most relevant, functional, and impactful solution remains.
Since 2012, we have been shaping curated customer experiences with more than twenty years of collective expertise in CX consultancy, business strategy, branding, experience audits, and digital journeys across APAC, EMEA, and the Americas. We bring global depth with local sensitivity to every engagement.
We hold a strong specialisation in Africa, designing solutions tailored to the unique challenges of LEDCs for nearly a decade now. By focusing on scalable and relevant CX as a driver of growth, we help our clients maintain a poised and sensible stance with their customers.
Through customer-driven engagements, we empower economies of the Global South to compete on the world stage, with relevance and resilience at the core.
At Minimum Design Studio, our philosophy is built around relevance, value, and relationships. We believe that great design is not just about aesthetics — it's about understanding context, creating meaning, and fostering connections.
We design with purpose. Every idea, every decision, and every pixel is grounded in what truly matters to your users and your business. Relevance is the bridge between creativity and strategy — it ensures that our solutions feel timely, authentic, and aligned with real needs.
Our goal is not to add more; it's to add meaning. We focus on creating experiences that deliver real value. Everything we design will contribute to profitability, brand recognition, customer loyalty, operational efficiency, and delight — where design directly supports business outcomes.
We see our clients as partners. Sustainable relationships are built on trust, transparency, and shared success. By investing deeply in understanding your journey, we create design ecosystems that evolve with you, ensuring continuity, scalability, and lasting impact.
We ensure a smooth customer experience optimisation and experience strategy. We support the decision-making by understanding context, carrying out auditory, and assessing technology, market, and competitive landscapes. Through a spectrum of qualitative research and quantitative data, we are able to set the foundational blocks and then on design it.
We bring together long-term to global experience, partnering with organizations (NGOs, Charities, etc), private (and Finance). The outcome is a framework that provides a way for staff and project owners, as well as a team working toward differentiation, relevance, and relevance to their market.
Pay-offs:
A solid foundation for long-term success – built on insight, proven strategies, actionable recommendations, and measurable impact that reduce risk and accelerate growth.
This is where strategy takes shape and begins to breathe. Our design process connects creativity with commercial fact, and trust. Every click, scroll, and pause becomes part of a larger story — one that connects your brand promise with customer expectations, enriches your core identity, and lives effortlessly, minimising friction and bringing meaning to every transaction.
Our craft builds searching, tap, and checkout — blending research with empathy, your core with storytelling. From journey maps and wireframes to prototypes, and all about systemic user-experience that feel intuitive and polished and ready for the next customer.
Pay-offs:
Digital experiences that don't just function well but feel right — intuitive, human, and quietly powerful in building trust, loyalty, and growth.
We translate strategy and insight into designs that resonate — seamlessly, precisely, and coherent that enhances every touchpoint. Our execution connects the process cohesive to real policy integration, user experience, user integration and the that understands, as part of an improvement-driven approach that we perform, in harmony. Whether it's web, mobile, or platform app solutions, our teams focus on clear visual hierarchy, consistent interactions, cohesive design language, and system continuance.
Each execution is guided by meticulous QAs, comprehensive testing workflows and collaboration while maintaining design consistency and operational efficiency.
Pay-offs:
Experiences that not only look elegant but perform with precision — driving adoption, engagement, and lasting brand trust.
We believe great design should not end with delivery — it should evolve, adapt, and empower. Through Gues-thos design systems, detailed documentation, and ongoing capability — empowering 4 within teams, tools, and culture. This transforms design from a temporary side-set — becoming part of the organisational foundation.
Our enablement approach include design systems, governance models, and hands-on frameworks that can and will evolve and flourish and adapt among your business. We work closely with leadership and delivery teams to define ongoing processes that ensure excellence in operational excellence, and aligned with the brand goals.
Pay-offs:
Organisations that can build experience faster — equipped with the confidence, tools, and culture to create, manage, and evolve exceptional customer experiences.
Excellence is continuous, and standards — even design principles require consistency. Through our Design Audit and Governance practice, we help organisations establish standards, maintain quality, and ensure everything aligns with business goals and customer experience — where experiences connect — and where they fall short, offering data-informed insights, quality training, and roadmaps for sustained improvement and user-centric focused improvement. We then transform those insights into standards, define objectives of improvement improvements that great teams should understand design integrity.
Pay-offs:
Excellence in disciplined practice, often gracefully alongside business growth and innovation.
A strong brand is far more than a logo — it is a living identity that inspires trust, recognition, and belonging. We craft brand systems that express not just what an organisation does, but who they are and why they exist. Every visual and verbal element — from logo and typography to colour, imagery, and tone — works together to build coherent, compelling experience across every touchpoint.
Our approach extends beyond design thinking to long- term brand governance. We help organisations build the confidence to evolve, launch new services, enter new markets — platforms, audits, and systems that protect the brand's integrity, even as they embrace new partnerships. This ensures that every interaction, from initial document to a billboard carries the same voice and simplicity.
Pay-offs:
A cohesive, credible, and enduring brand presence that builds equity, fosters loyalty, and positions your business for sustainable growth.
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A registered unit of
NANDY DESIGN SERVICES PVT LTD.
Registered Office:
SENJUTI, 535 Hariharpur, Hridaypur
Kolkata, 700127, West Bengal, India.
GSTIN
19AAHCN0231C1ZY
hello@minimumdesignstudio.com
Website
www.minimumdesignstudio.com
Because “almost right” is still wrong. We believe the devil truly lies in the details. The emotional micro-nuances that others overlook are exactly where we focus our craft. We question, refine, and polish until every pixel, every word, and every interaction feels right. It’s highly possible our obsession with precision might test your patience — but trust us, you’ll love the results.
We argue about pixels, not payments.
We love a good debate — as long as it’s about ideas, not invoices. Creative disagreements fuel innovation; they make the work stronger. But when it comes to business, we prefer clarity over chaos. Our contracts are water-tight, our terms transparent. Because tying up loose ends at onset helps build long-term, sustainable relationships.
Running behind-time is unwelcome
We treat time like design — with precision and respect. Wasting it is a big no-no, whether it's about meeting a deadline or joining a call. We hold ourselves to the same standards we expect from our partners — we'll make up for our delays, and might just charge interest for yours. Fair is fair.
There's always a cheaper option — and a better reason to call us.
Bespoke experiences come at a price — and rightfully so. There's always a cheaper version out there, but that's not us. We don't cut corners, we craft edges. Every pixel, every process, and every promise comes with intention and precision.We believe in fair value — for the time, talent, and thinking that shape meaningful design. And yes, we have bills to pay too — mostly from buying better coffee and obsessing over better work.
Once we're in, it's ours to fix, polish, and perfect.
Once you've hired us, your problem becomes our obsession. We don't just design — we own the outcome. From kickoff to launch (and every chaotic Slack thread in between), we take responsibility like it's our name on the door. We stay till it works — not just till it's delivered. Because real design doesn't stop at handoff; it succeeds when it succeeds for you.
No ranks. No flattery. Just honest colab that works.
If we ever feel the timing or fit isn't right, we'll wait until it is. The best ideas win here — not titles, not tenure, not egos or finances. We believe on collaboration, curiosity, and healthy disagreements. If we feel something isn't right for you, you'll hear it — loud and clear. We're not in the business of half-hearted ideas.
Partnerships work both ways.
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